Driven by the scarcity of water in India, P L Bhupathi founded Naturesani. Naturesani specializes in the research and development of environmentally friendly, innovative sanitary solutions.
Intent: Naturesani develops smart, innovative technologies to save water and build environmentally friendly communities for a greener future.
Idea: After three years of focused research and development, Naturesani introduced a first of its kind, ‘Made in India,’ waterless, odourless urinal system. This urinal provides a unique air-lock system that prevents urine from contacting the air which inhibits bacteria and restricts the chemical synthesis of urea that releases ammonia, the foul-smelling gas! Consequently, this low-maintenance, odourless urinal system saves water, chemicals and is highly cost-effective. Compared to traditional Indian urinals, Naturesani saves 97% of the water – that’s up to 150,000 litres of water a year and 96% of the chemicals used for cleaning.
Impact: As of now Naturesani has installed units in Hyderabad’s metro stations, GMR New Udaan Bhawan, Delhi, and Hyderabad Bhawan for Indian Railways. Naturesani was also a semi-finalist at National Swaatchathon 2017 and received second prize at the Swachh Bharrat Grand Program awards in the sanitary category.
BVIC Intervention: Naturesani became part of SOCENT when the product was ready and up for sale. BVIC helped it in setting up effective strategies for marketing, investment, and finance. It also helped it in designing an impactful business model, tactics to access investors, and offered understanding of start-up ecosystem. BVIC also suggested Naturesani to apply for various other programs and awards.